In our previous blog, we covered some of the health and safety considerations for getting ready to reopen your business.
This blog is about helping businesses to market and survive in a difficult economy, once you’re open again. I don’t want to sound like a Cassandra, but things are going to be tough for a while. Disneyland is closed, and so are casinos in Vegas, which are two out of the four horsemen of the apocalypse (I am pretty sure oil going for $-37 a barrel is another sign). When these businesses do open up, they are not going to be filled to capacity; in fact, they may be rather empty for some time to come. They are going to lay off some employees permanently, and so will the suppliers and ancillary businesses that depend on them. So, don’t expect a quick turnaround just because everyone says it’s ok to go back to work.Read More