Resources

Blogs

Getting Ready to Reopen Your Business: Part 2

In our previous blog, we covered some of the health and safety considerations for getting ready to reopen your business.

This blog is about helping businesses to market and survive in a difficult economy, once you’re open again. I don’t want to sound like a Cassandra, but things are going to be tough for a while. Disneyland is closed, and so are casinos in Vegas, which are two out of the four horsemen of the apocalypse (I am pretty sure oil going for $-37 a barrel is another sign). When these businesses do open up, they are not going to be filled to capacity; in fact, they may be rather empty for some time to come. They are going to lay off some employees permanently, and so will the suppliers and ancillary businesses that depend on them. So, don’t expect a quick turnaround just because everyone says it’s ok to go back to work.

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360Biz Receives Award for 3D Animation Video

Three different projects. Three different clients. Three awards for excellence.

We don’t mean to brag, but that’s been the story here at the 360 family of companies after the results of the annual Hermes Creative Awards were released.

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Getting Ready to Reopen

We’ve reached the point where some states are gradually starting to reopen their economies, and other states are considering the best path forward for doing so.

Getting back to business as usual will be a long process, especially since few of us are certain yet what “business as usual” will look like. But this is the time your company should be preparing for what is to come, and that will involve a complex equation that factors in social psychology, virus transmission, marketing and your customers’ buying habits. With that in mind, here are some things to consider:

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Video Boosts Your Business
360 Videos Can Help Make It Happen

Coronavirus has separated companies from customers and prospects, and that makes it tough to do business. Videos provide a way to communicate with your customers when you can’t do it in person.

The stats on how popular videos are when added to a website have been out for a long time. Visitors to your site will watch them. They will be clicked on in your social media feeds. And they will likely get more attention, and generate more response, than long pages of written content.

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Podcasts Share Your Industry Expertise (And Boost Your Sales)

Like Facebook and Twitter, podcasts have proven to be very successful in helping companies communicate with clients and prospects.

What is a podcast (the people reading this who are over 50 may ask)? Simple – it’s like radio without the radio, but instead of AM and FM your broadcast is saved as an audio file and made available for free on the internet to anyone who would like to check it out.

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Don’t Let Coronavirus Keep Your Customers Away

We are in unprecedented times, and unless you sell hand sanitizer these are likely very difficult days for your business.

But there are things you can do to lessen the damage the virus may be having on your company.

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Four Suggestions on Personalization

For most companies, some degree of personalization has become an essential element in a marketing strategy. The goal is to contact new or current customers with offers that seem custom-designed for each recipient.

Why? Surveys have shown that 2/3 of customers are loyal to brands that tailor the experience to their preferences and needs.

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A New Way to Look at Lead Generation

Recently we came across an article in Forbes entitled “Why B2B Lead Generation is Dying a Slow Death – and What to Do About It.” The piece argued that traditional methods of generating leads are not working anymore, and new ideas are necessary for companies that rely on leads to grow their business.

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5 Ways Your B2B Business Needs to Use Facebook in 2020

While LinkedIn is usually the recommended choice for B2B social media advertising, do not ignore Facebook’s potential to help you grow your business. Especially since as of 2019, over 90 million small businesses are using Facebook. These businesses have owners and managers that need personal accounts to run their company pages. You can target these accounts with Facebook advertising.

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“Why Do Your Websites Cost More?”

That’s a question we hear from some of the companies that approach 360Biz to create a website. Usually, it’s from those that are just starting a new business, or have launched a company with a basic site and are now ready to build something better.

It’s not that our prices are out of line – it’s that they’re not comparable to the companies that advertise during the Super Bowl that offer to build your website for a couple of hundred bucks.

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Lying as a Marketing Strategy (Spoiler: Don't Do It)

Is “marketing” a synonym for “lying”? Well, no, but we understand your confusion.

The thin line between exaggerating and downright lying seems to get a little thinner every year. The water gets even more muddied when you consider that many major companies (as well as world leaders and corporate executives) lie so often in their public messaging that we have become immune to even the most outlandish fictions (“Yes, the picture shows a half-empty stadium, but it was sold out. Trust me!”).

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New California Data Privacy Law: What You Need to Know

On the internet, privacy has been an endangered species for far too long. Fortunately, that trend is beginning to reverse at last.

On January 1, 2020, the California Privacy Act will officially become law. It was created to give consumers control over their personal information. It grants to them the means to access their records/data that are kept by businesses, as well as the ability to have that information deleted, the right to take that information with them and to stop the disclosure or sharing of their personal information with third parties.

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TikTok for Business? The Pros and Cons

How does something spring up out of nowhere and acquire one billion users seemingly overnight?

Welcome to TikTok.

If you’re not on it you’ve certainly heard of it. As a social media platform it already has more users than Twitter and is still growing rapidly. But can it be used to promote your business? Let’s take a closer look.

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Topic Clusters: The New SEO Strategy

Like it or not, Google calls the shots when it comes to search engine optimization. If you want your company to hit page one on a Google search, you need to know how the search engine ranks websites.

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Still Not Using Video for Marketing? Check Out Our New Whitepaper

Numbers don’t lie – video can be a huge boost to your marketing efforts. And yet, some companies still have not embraced the possibilities. That’s why we have created a whitepaper that tells you everything you’ve always wanted to know about video – and how to make the most of these productions.

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How to Use Your Company LinkedIn Page to Drive Leads

Did you know that many companies aren’t utilizing their LinkedIn Company Page to its fullest potential?

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Restaurants: Don’t Risk An ADA Lawsuit

Running a restaurant is tough enough without having to deal with being sued. But whether you know it or not, your risk just increased, thanks to the Supreme Court and the Americans with Disabilities Act (ADA).

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Preparing Your Business For a Downturn

The US economy has been expanding for 10 years. But as much as we hate to sound like pessimist, all good things eventually come to an end (and there are some signs that a slowdown has already begun).

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More Leads – Without More Website Traffic

If your B2B company runs on leads, then you know how valuable they are and how costly they can be to acquire.

But at the risk of sounding like a late-night infomercial, what would you say if we told you there are strategies that can attract more and better leads to your website – and they don’t rely on increased traffic or spending money?

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360 Business Consulting Is Now 360Biz

For 15 years we’ve been 360 Business Consulting. But as of this year our company has a new name – 360Biz.

Why the change? Two reasons: first, our selection of marketing and technology services has evolved – and so has the needs of our clients. “Business Consulting” was no longer the best way to introduce who we are and what we do.

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Let’s Stop Pretending Our Information is Safe

Capital One was hacked. The person who stole all of their information exploited a simple, rookie error in their firewall and gained access to millions of applications from small businesses and individuals. The applications dated back to the early 2000s and were just stored there. Not encrypted, not deleted after some period of time. They were in the digital equivalent of an open container labeled, “Treat with care, lots of personal information inside. No peeking.”

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Website Content: Out With the Old…

A website can become like a broom closet – a lot of different team throw in a lot of stuff without much organization, along with items that may have served a purpose at one time, but have been useless for years.

That was the experience we had with one recent client. The company recognized that redesigning and modernizing the look of its site was also a good opportunity to take a fresh look at the content, and where it could be updated. What they didn’t realize was how much clutter had collected on many of their pages, making it more difficult for visitors to find the information they needed.

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Why Your B2B Company Needs to Use LinkedIn Advertising

“We’re business to business…I don’t see why our company should use social media advertising”

When you think of social media advertising, which platforms first come to mind? You most likely thought about Facebook or Instagram, since these two platforms were heavily involved with pioneering social media ads in the very beginning. Whether you’ve had experience creating Facebook advertisements or not, you’ve most likely noticed that the majority of ads you see while browsing the feeds are mainly targeted towards consumers, not other businesses.

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7 Tips to Boost the Marketing Impact of Facebook

Facebook may be falling out of favor with some demographics, but with 140 million daily users worldwide it’s still a place you want your business to be.

But once you’ve launched your page, how do you make the most of it? Our new blog offers seven tips that will help you connect with your audience – without spending a fortune.

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Five Questions to Ask Before Selecting a Hosting Provider

How much thought did you give to the company that hosts your website? It’s an important decision, because your hosting provider can either help or prevent your site from achieving its full potential.

If it’s time to make a change, or if you are not happy with your current hosting company, our latest blog offers five questions to ask potential providers that will help you make the right decision for your site and your business.

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Artificial Intelligence Driving Growth for Semiconductors

In 1965, Gordon Moore’s bold prediction set the pace for the modern world of electronics.

Over five decades ago, he projected that dramatic increases in computing power and decreases in relative cost would occur at an inconceivable rate.

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Marketing with Facebook Messenger

While Facebook has lost many users to other social media platforms, such as Instagram and Snapchat, its Facebook Messenger application continues to thrive.

Among smart phone owners, 78% use Facebook Messenger. More than 1.3 billion users exchange more than 8 billion messages each month.

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Google is Penalizing Slower Websites: Does Yours Qualify?

If you rely on your website to generate sales, you should feel the need for speed as well ­– if you want your site to rank well on Google.

A few months ago, the world’s most popular search engine announced a new ranking algorithm designed to track how quickly websites load on mobile devices – and to penalize those that take too long.

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Which ‘Calls to Action’ Generate the Most Response?

When we think about a call to action on a website, we usually associate that with a sentence or two that tries to convince a visitor to do something, followed by a link that initiates this action.

But what about the link itself? The words or phrases that appear in that button should not be an after-thought; this is another opportunity to influence behavior. Why not take it seriously?

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